Mason Strategy

Mapping the invisible structure of categories to create monopolies in business, culture, and life.

Recent thoughts

The post-labor economyPhilosophy (02/26)What four words changed for meMicro-monopoly (01/26)The agent ecosystemAI (12/25)Bending the competitive structureMicro-monopoly (12/25)Building this siteDesign (11/25)The call when you're stuckFirst principles (10/25)Not too differentMicro-monopoly (09/25)Consumer insights at machine speedAI (09/25)Startups and billionsPhilosophy (08/25)Talking to 50 strangersResearch (07/25)

Featured work

FILARepositioned FILA from discount sportswear to Italian Sport Couture, driving +85% e-commerce revenue and a 10-point lift in brand consideration.

Global Brand Campaign (2025)

Cirque du SoleilCharted Cirque du Soleil's post-pandemic rebirth, transforming it from a live-entertainment company into a global artistic entertainment powerhouse.

Global Brand Repositioning (2024)

SidaraInvented a parent brand to unite a global portfolio of architecture and engineering firms, driving +$140M in revenue growth.

Brand Invention (2024)

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