Mason Strategy
Category positioning that gives companies an unfair advantage.
Tell me your category position and I’ll tell you your company’s future. Get it right and you’re a rocket ship. Get it wrong and you’re a sinking ship.
I founded Mason Strategy as a category positioning consultancy to help companies position for unfair advantage in the marketplace.
My ambition is to turn category positioning from a blind intuition to a hard science because positioning is the one bet leaders can’t afford to get wrong.
The methodology I’ve developed is backed by cognitive science and hinged on the insight that customers decide your company’s position, not the other way around. Together, we’ll build category maps that model how they see the world and reveal the hidden structural opportunities your company can capitalize on.
You’ll find that our work together will snap your entire vision together. It’s designed to cascade throughout your company: sharpening product vision, informing effective marketing, and crafting a winning sales narrative.
Explore my three programs and let’s put you on that rocket ship path.
Programs
Three engagements for companies ready to own their category.
Category Structure Audit
Understand how your customers actually organize your category landscape in their heads.
Starting at $12,500 USD02Category Strategy & Cornerstones
Turn category clarity into a market-shaping point of view.
Starting at $18,000 USD03Living Category Intelligence
The living intelligence layer for your category.
Coming late 2026