I find the four words that change everything. For FILA, it was Italian Sport Couture. For Cirque du Soleil, Artistic Entertainment. For Sony Honda Mobility, Emotionally Intelligent Vehicles. Each one anchored the brand. Clarified the product. Set the course for the Future. Four words can change everything.
What I do
I'm a micro-monopoly strategist. That means I figure out the unique space a company can monopolize and own.
I work with leaders to decided where their position is where they want to be. Most of the time, it isn't. I help them realize they're playing someone else's game. We chart a course to play their own by bending the competitive structure in their favor..
Where I've done it
I've done this across everything. Tequila. Cloud computing. Deodorant. Electric vehicles. Sportswear. Entertainment. Protein Bars.
Startups with nothing and global companies with billions.
What I've learned
- Without a micro-monopoly strategy, nothing else matters.
- If you can't say tell me your strategy in four words, you haven't found it yet.
- "Better" is not a strategy. Different is. But not too different.
- Micro-monopoly is the real estate location, brand is the structure.
What people say
Intensely curious. It's my superpower. I get the job done. I break big messes into small, clear steps. I'm the guy you call when you can't see the path to monopolize your space.
I'm in Colorado. I like deep problems, first principles, and snowboarding.
You have a business problem. I have a whiteboard. Let's go.