Traditional brand perception research takes weeks. Design the survey. Recruit respondents. Clean the data. Analyze. Report. Six weeks minimum.
What if you could do it in 15 minutes?
Synthetic respondents
AI can simulate consumer populations. You describe the demographic, the category, the brand landscape, and synthetic respondents answer survey questions based on learned patterns from real human behavior.
2,000 responses. 15 minutes. Fraction of the cost.
The promise
- Rapid hypothesis testing before committing to real research
- Quick reads on category perception before a strategy engagement
- Directional data when budget doesn't allow traditional qual or quant
The limits
Synthetic data is not real data. It's a model of a model. It captures mainstream patterns well. It misses edge cases, emerging trends, and genuine surprises.
I use it as a scouting tool, not a final answer. It tells me where to look. Humans tell me what's true.