Work

Repositioned FILA from discount sportswear to Italian Sport Couture, driving +85% e-commerce revenue and a 10-point lift in brand consideration.

Charted Cirque du Soleil's post-pandemic rebirth, transforming it from a live-entertainment company into a global artistic entertainment powerhouse.

Invented a parent brand to unite a global portfolio of architecture and engineering firms, driving +$140M in revenue growth.

Led product innovation and brand strategy that transformed a local natural deodorant brand into a venture-backed startup.

Transformed a regional Pacific Northwest protein bar into a national brand with Whole Foods, Kroger, and Albertsons distribution.

Built an award-winning canned tequila brand from scratch, rooted in indigenous Nahuatl heritage and community service.

Created the brand for a veteran-founded indoor vertical farming company bringing fresh nutrition to underserved communities.

Redefined TomboyX around radical inclusivity, helping the company raise $40M and win nationwide distribution with Target.