A regional protein bar becomes a national brand.
Protein Puck was a small Pacific Northwest company making all-natural protein bars. Good product. Organic. Whole-food ingredients. But they were stuck in one region with no clear path to national scale.
I worked with them over several years to change that -- product, brand, packaging, retail, e-commerce, everything. The goal: take a local brand national.
Rebrand and packaging
The old brand didn't match the ambition. New logo, new packaging, new visual system -- all built to say what Protein Puck actually was: a premium, whole-food protein bar for people who care about what they eat.
Built for retail shelves
National distribution means mass retail. I designed packaging configurations engineered for shelf impact -- durable, visible, built to compete next to brands with ten times the budget.
Sales tools that close
Consumer insights became the backbone of every sales pitch. Value propositions tailored to each retail channel. Decks built on real data. This is how you get into Whole Foods, Kroger, and Albertsons.
Retail marketing
Shipper displays and in-store materials designed to grab attention at point of purchase. Simple. Clean. On-brand. Let the product do the talking.
E-commerce
Built a DTC platform from scratch and implemented sales strategies that drove meaningful online revenue -- a channel the brand had never seriously pursued.
Amazon
Optimized product listings, expanded the storefront, built a strategy specifically for the marketplace. A different game with different rules. It worked.
Product extensions
New pack sizes and SKUs to fill gaps in the lineup. More options for more occasions. More shelf space at retail.
Wholesale
Built a B2B portal that made ordering seamless for wholesale partners. Fewer friction points. More reorders. Better relationships.
Customer experience
Mapped the full customer journey and fixed the gaps. Higher satisfaction, better reviews, more repeat purchases.
DTC and social
Targeted ad campaigns and a social content strategy built to drive national brand awareness -- not just Pacific Northwest awareness.
The outcome
Protein Puck went from a regional operation to a national brand on the shelves at Whole Foods, Albertsons, Kroger, and Ross.
The product didn't change. The strategy did. Everything else followed.